Creating a Better Customer Experience by Applying One Truth

Recently I was dealing with a difficult situation and had some important decisions to make. It led me to reflect again on why I do what I do. The simple answer, I want to help people. I want to help as many people as possible. It truly is what gets me up in the morning and makes me happier than anything else.

One of the ways that we can help do our best for our customers, and help them do their best for their customers is based on a core concept we used called One Truth.

What is the One Truth Principle?

There is a universal concept for businesses based on truth. We call the concept “One Truth”.

This means that there is ONE TRUTH for information, ONE TRUTH for the way things get done and ONE TRUTH for the accurate records in the business. One Truth. Having a One Truth established for the company vision and direction, product information, customer records, projects, support issues, finances etc isn’t OPTIONAL. It is MANDATORY for a business to succeed. Just to repeat it, it is not possible to grow a profitable business without establishing a One Truth for each part of the business.

Some Indicators You Might Not Have a One Truth Established

  1. If you have customer services issues in email boxes of specific staff, but not available to everyone, then how can there be a One Truth?
  2. If you run into situations where managers think that a project or order is in a certain status, but it’s not, it’s actually in another status, then how can there be a One Truth?
  3. If you have inconsistencies between what your sales team sells and how services are delivered to your customers, then you are missing a One Truth.

Benefits of One Truth in Customer Experience

Consistency Across All Touchpoints: With a unified source of customer information, every interaction – whether in sales, customer service, or marketing – is informed by the same set of data. This consistency ensures that customers receive a consistent experience, regardless of the department they interact with.

Personalized Service: One Truth enables businesses to understand their customers better. By having complete and accurate customer records, companies can tailor their services and communications to meet individual needs and preferences, creating a more personalized experience.

Efficient Problem Resolution: When customer service representatives have immediate access to complete and accurate customer records, they can resolve issues more quickly and effectively. This efficiency not only improves the customer experience but also enhances the reputation of the business.

Building Trust and Loyalty: Consistency and personalization contribute to building trust with customers. When customers feel understood and valued, they are more likely to develop a sense of loyalty to the brand.

Implementing One Truth for Better Customer Experience

Centralizing Customer Data: One key step is to create a centralized database that contains all customer information. This database should be accessible to all relevant departments to ensure uniformity in customer interactions. All interactions, status and information related to each customer should be able to be found there.

Training and Empowerment: Employees should be trained on the importance of the One Truth principle and how to use the centralized system effectively. Empowering them with the right tools and information enables them to provide superior customer service.

Regular Data Review and Update: To maintain the integrity of the One Truth, it’s crucial to regularly review and update customer records. This process ensures that the information remains accurate and relevant.

Integrating Feedback Loops: Incorporating customer feedback into the One Truth system helps in continuously improving the customer experience. This feedback should be used to refine service offerings and rectify any discrepancies in customer data.


Applying the One Truth principle in customer experience management is a transformative strategy. By establishing a single, accurate source of customer information and service records, businesses can offer more consistent, personalized, and efficient services. This approach not only elevates the customer experience but also drives customer loyalty and business success. In an era where customer experience is a critical differentiator, embracing the One Truth principle could be the key to gaining a competitive edge.

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